Hatch River Expeditions Blog & Social Media

This river rafting company’s blog and social media posts are written to engage three primary groups:

  1. Booked guests whose trips may still be over a year away, but whom HRE wants to remain excited about their upcoming adventure
  2. Potential guests who want more information before deciding to commit to a trip
  3. Past guests who, if HRE continues to engage with them, may refer other clients or may return themselves for additional trips

Blog

The blog includes a variety of posts to target each of these groups. Here are some examples of posts I wrote for this blog:

Social Media

HRE was consistently active on both Facebook and Instagram. Below are some examples of social content I created for them.

Image of Facebook Photo Albums
Photos (mostly shared by guides and guests) were organized into albums such as “Fun on the River” and “Hatch Behind the Scenes” on the HRE Facebook page. New photos added to the albums were automatically shared as new posts, but then were also saved in an organized archive that interested followers could easily browse.
Facebook photos of Hatch Camps
Guests curious about what a Hatch River Expeditions camp setup looks like can see at a glance a variety of images of Hatch campsites. The album description and individual photo descriptions give HRE further opportunities to solicit guest engagement, credit photo providers, and enhance their SEO.
Facebook images of wildlife on Hatch trips
An album of wildlife photos got HRE guests engaged in discussions about what types of animals they saw on their own trips.
wildlife album post
When an event such as “World Wildlife Day” came up, it was easy to add photos to the wildlife album, share them as a post, and engage with the #worldwildlifeday hashtag.
Facebook post of people sitting in a side creek
Facebook posts featuring photos of guests at popular stops with funny captions engaged both potential guests (suggesting they should book and “get [their] butt[s] on the river”) and past guests who commented about their memories from trips prior.
instagram photo of foot in water over edge of boat
As a very image driven platform, Instagram posts often were simply evocative photos with hashtags.
On Instagram, HRE also engaged with the trend of posting striking images overlaid with quotes about nature, beauty, the outdoors, etc.
photo of photos
One way of engaging past or long-time guests and reminding followers that HRE has been in business for a long time was by sharing photos of historical items like this stack of square photos of a trip of decades prior.